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ZCAS University

Degree

Bachelor of Science in Marketing Management

Bachelor of Science in Marketing Management at ZCAS University prepares students with practical knowledge, academic depth and professional competencies through the School of Business.

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School

School of Business

Duration

4 years

Intake

January and July intake cycles

This programme is part of the School of Business portfolio and is designed to produce industry-ready graduates through practical learning, academic support and technology-enabled delivery.

Entry requirements

  • Grade 12 certificate or equivalent
  • Five credits including English
  • Mathematics required for quantitative programmes

Career paths

Accountant Finance analyst Business manager Entrepreneur Procurement specialist

Course outline by level

Year 1

Semester 1

Academic Communication and Business Study Skills

BUS 101

Core / 12 credits

Principles of Accounting

BUS 102

Core / 12 credits

Semester 2

Business Mathematics and Statistics

BUS 103

Core / 12 credits

Principles of Management

BUS 104

Core / 12 credits

Year 2

Semester 1

Financial Accounting and Reporting

BUS 201

Core / 12 credits

Semester 2

Business Law and Ethics

BUS 202

Core / 12 credits

Year 3

Semester 1

Management Accounting and Decision Making

BUS 301

Core / 12 credits

Semester 2

Taxation, Audit and Assurance

BUS 302

Core / 12 credits

Year 4

Semester 1

Strategic Management

BUS 401

Core / 12 credits

Full Year

Research Project

BUS 499

Project / 12 credits