Bachelor of Science in Marketing Management

As the Zambian economy continues growing, the demand for qualified marketing practitioners who have fundamental understanding of marketing concepts and practices and an appreciation of the role of marketing in society is also on the increase. The collaboration between the University of Zambia (UNZA) and the Zambia Centre for Accountancy Studies (ZCAS) presents an opportunity to produce personnel who will help to raise the standard of marketing practice in the country and the region.

The aim of the BScMM programme is to provide students with the opportunity to develop the analytical and high-level marketing skills required to deal effectively with rapid technological, organisational and environmental change in a modern business setting. The programme develops a conceptual, systematic and mature approach to the identification, analysis and solution of marketing problems in the private and public sector. The programme further equips students with the knowledge and critical understanding of the interrelationships between the different marketing activities within an organization.