Bachelor of Business Administration

The aim of the BBA degree programme is to provide students with the opportunity to develop the analytical and high-level business skills required to deal effectively with rapid technological, organisational and environmental change in a modern business setting. The programme equips students with the knowledge and critical understanding of the interrelationships between the different functions within business management.

AIM

The aim of the BBA degree programme is to provide students with the opportunity to develop the analytical and high-level business skills required to deal effectively with rapid technological, organisational and environmental change in a modern business setting. The programme develops a conceptual, systematic and mature approach to the identification, analysis and solution of problems in business/commercial/service organisations. The programme further equips students with the knowledge and critical understanding of the interrelationships between the different functions within business management.

OBJECTIVES

By the end of the programme, candidates should be able to:

1. demonstrate a thorough grounding in the fundamental theories, concepts, principles and practices of business management.

2. demonstrate the critical abilities of analysis, interpretation, evaluation and judgement as applied to strategic management, human resource management, marketing and financial management.

3. contribute to organisational strategy formulation, implementation and evaluation.

4. analyse and conduct research into organisations, business management and administration. in particular, students will be able to explore the changing external environment in which organisations operate, with particular reference to the knowledge economy and the nature of commerce in the region.

5. analyse the subject matter both familiar and unfamiliar and make balanced, critical and constructive judgements of the views and opinions expressed by others.

ADMISSION CRITERIA

To qualify for admission to the BBA degree programme an applicant must have any of the following qualifications:

a)      Five credits at ‘O’ Level including English and Mathematics.

b)      Any relevant three year business studies/administration diploma from a recognised or university.

c)      Three ‘A’ level passes including English.

d)      Any degree from a recognised institution.

EXEMPTIONS

• A student who has, prior to admission to the BBA attended, whether at ZCAS University or elsewhere, courses of instruction and passed examinations equivalent in standard to courses and examinations which form part of the programme of study may, subject to approval, be exempted from attendance of classes and examinations in those courses. Exemptions will apply to candidates in possession of specific professional qualifications, while for all other candidates, exemptions will be granted on a case by case basis.

• No exemptions are available in respect of third- and fourth-year courses regardless of the candidate’s qualifications.